Transformers – Prime / War For Cybertron (2010) / Fall Of Cybertron (2012)
The video game War For Cybertron was released in 2010 and is said to be set in the same universe as the Transformers – Prime cartoon.
War For Cybertron toys were released as the first wave of the Generations line and the Prime toys were first released as a series of First Edition toys and are currently released under the Prime – Robots in Disguise line.
The game has also inspired a book called Transformers – Exodus and its sequel titled Transformers – Exiles – the first of which consists of events leading up to the beginning of the game and the latter containing the events leading up to Generation 1.
Hasbro and the California-based online game Roblox have also arranged an event promoting the cartoon.
Article taken from Wikipedia.